Tesla is famously owned by billionaire Elon Musk, who was once admired by liberals for helping to popularize the electric vehicle. But in the last few years — in particular since he purchased the social media platform Twitter (now X) in October 2022 — Musk has become something of a villain among the left. He’s often expressed conservative views and backed Donald Trump’s successful presidential bid last year.
And that’s put some Tesla owners in the Seattle area, where most people tend to vote Democrat, in an awkward position, especially since the car is so closely associated with Musk himself.
Even so, it doesn’t seem to have hurt Tesla ownership rates here — or if it has, it’s too soon to be reflected in the data. And there’s been a significant increase in Tesla households in the Seattle market over the past few years. For example, in Nielsen surveys conducted from December 2020 to April 2022, only around 22,400 Seattle-area households owned a Tesla.
(My note: by the end of 2024 that number had increased threefold, to 66,700).
– Seattle Times columnist Gene Balk
‘You can tell South Africa they can have Elon Musk back‘, quipped my neighbor, after I had told him of my recent trip to South Africa.’
Yeah, I know. Some days I think he can have my car back’, said I.
(.. but thinking afterwards: I really did not buy my Tesla because I was an Elon Musk fan. It’s an electric vehicle— with zero emissions, as a reminder— and a lot of fun to drive. So why should I not drive it?)

From the report in the Seattle Times:
In the Seattle market area, a projected 311,000 households had at least one Subaru. That pencils out to 16.8% of the 1.86 million households that had at least one vehicle. The nationwide Subaru ownership rate was just 7.8% of households.
A projected 66,700 Seattle-area households had at least one Tesla, which represented 3.6% of local households. The national average was only 1.6%.